10 Progressive methods to repurpose your content material + real-life examples

By Sean Tinney August 17, 2023

Anybody who writes recurrently, can relate to this – It takes a whole lot of effort and time simply developing with the best matters. Then on high of that it’s a must to really write it, and rewrite it, and rewrite it some extra.

As a content material creator, you don’t simply write for one channel, most certainly you write for a number of channels – like a weblog, publication, social media.

There are a couple of objectives you need to attempt to obtain with something you write:

1 – Don’t be boring  
2 – Train the reader one thing they could not know 
3 – Go away an impression that causes readers to really feel like they’ve to reply or react

Due to these objectives (actually, they’re my guidelines for writing participating content material), there are days the place you might wrestle to provide you with content material concepts.

Then if you do have an concept, it might take you a couple of hours to put in writing one piece of content material. 

But when there was a strategy to make writing content material faster and simpler whereas nonetheless producing tremendous participating content material, you’d be all for it – proper.

That’s the place repurposing content material comes into play.

On this weblog (which by the way in which was repurposed from a publication), you’ll uncover 10 wonderful methods to repurpose your content material. Plus I’ll share some examples of the way I’ve repurposed my content material for greater engagement.

Repurpose electronic mail into a brand new weblog

I used to take a look at my publication content material and weblog content material as two totally different methods. Till I wrote this email again in Could. It was about methods to develop what you are promoting with extra and higher opinions.

I believed it will make an important weblog put up, so I did some key phrase analysis (which I do for all my weblog posts) and located there was an excellent search quantity for “methods to get Google opinions”. 

To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self:  Tips on how to get Google opinions: A step-by-step information to boosting your gross sales.

Repurpose weblog content material for a social put up

That is the best strategy to repurpose content material, simply pull one necessary nugget of knowledge out of your weblog and make it a social put up. Embody the weblog put up URL to assist drive extra site visitors to your weblog content material.

On this instance, I repurposed content material from a weblog put up on the “finest fonts for emails” and turned it right into a Twitter put up by highlighting the highest methods to decide on an electronic mail font. Plus I added a graphic exhibiting the highest fonts. By including the URL (as a bitly hyperlink) I used to be capable of drive further site visitors to the weblog put up.

Repurpose weblog content material for a Thread

Or you’ll be able to summarize the important thing factors of your weblog with a Twitter Thread.

Right here’s an instance of a weblog put up on “methods to develop your electronic mail listing utilizing YouTube” that I became a Twitter Thread. 

Make your publication a social put up

I took this newsletter the place we talked in regards to the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make. 

Then I added the archive of the publication (additionally known as a Publication Hub) so anybody, even when they weren’t on our electronic mail listing, may learn it.

Do you know that every one AWeber accounts come geared up together with your very personal Publication Hub – here’s how you can find it.

Flip a weblog into electronic mail content material

Take that weblog you simply created or a few of your hottest posts and switch it into an electronic mail publication.

You could have a number of fast and simple choices for turning your blogs into publication content material (particularly if in case you have an AWeber account).

Choice 1: Use the feed factor

In AWeber accounts there is a “feed” element within the drag & drop builder. Pull the feed factor into your electronic mail, then add your weblog URL and your most up-to-date weblog posts are mechanically added to your electronic mail. 

You may present the picture, title, description, creator, and date for every weblog.

The feed factor may also be used for YouTube movies and podcasts.

Choice 2: Ask AWeber’s AI Writing Assistant to summarize your weblog

Once you write an extended type piece of content material, it may be difficult to then repurpose it into a brief type content material resembling a publication. 

That’s when you’ll be able to ask AI to summarize your weblog. 

AWeber has an AI writing assistant feature constructed immediately into the e-mail message builder. Simply open up the immediate and ask AI to summarize your put up. 

Right here’s an excellent immediate you should use to make sure the identical high quality is produced:

Summarize this weblog put up [blog url]. Write it in the identical tone and voice because the weblog put up. Hold the phrase rely to below [include how many words you want the newsletter to be] phrases.

I used this immediate within the video under and the outcomes had been wonderful. 

Repurpose a publication for a YouTube video

As soon as your content material’s written, you basically have an overview for a YouTube video. Now it’s time to share your experience in a video.

On this instance, I took the newsletter about Threads that we already repurposed for social media and had one in every of my colleagues create a YouTube video. 

This offers us much more methods we are able to use that one piece of content material for a number of totally different channels.

Repurpose a weblog for a YouTube video

Making a YouTube video from present content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.

Right here’s an instance of a weblog put up (Electronic mail design suggestions: A information for non-designers) that we repurposed right into a YouTube video. 

Since weblog posts are typically an extended type of content material, you don’t need to learn it verbatim. As an alternative break your weblog put up out into sections the place you’ll be able to speak about key factors of your put up. 

Repurpose content material right into a lead magnet

You could have all this wonderful content material in your weblog, YouTube movies, your publication, and probably social media you can bundle collectively to create a lead magnet. 

Begin with content material that’s driving essentially the most site visitors, this can be a good indicator that’s a well-liked matter. 

Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to coach readers on the various kinds of copywriting formulation that could possibly be used to put in writing higher emails. We pulled the content material from this weblog put up titled “The three finest copywriting formulation for electronic mail advertising.”

Repurpose content material right into a course

Creating a web-based course is a incredible strategy to monetize your content material. Plus when utilizing present content material from a weblog put up, creating this course generally is a fairly fast and simple effort. 

To create worth to your on-line course, it’s necessary to enhance your present weblog content material with supplementary supplies. These could possibly be slideshow shows, participating movies, infographics, templates, and different assist sources that cater to numerous studying preferences.

Fortunately, user-friendly platforms like Teachable and Thinkific make your complete course of of making a web-based course very easy.

Right here’s an instance of a course we created in Thinkific. The course, “24/7 Email Marketing Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.

Drawing on the wealth of skilled insights out there from our content material, we curated a exceptional studying expertise that resonates with our customers and helps them turn into higher electronic mail entrepreneurs.

Repurpose content material for a podcast episode

Trying concepts for a podcast episode? Look no additional than your present content material. Publication and weblog content material make nice matters for a podcast. 

The most effective half is you basically have an indicator on how well-liked that content material can be by your electronic mail opens and clicks or weblog site visitors.

AWeber created a sequence of podcast episodes based mostly solely on the content material from this Ultimate Guide to Email Marketing.

Right here’s an instance of a kind of podcast episodes:

Your flip

Repurposing content material just isn’t a brand new, revolutionary technique. It’s really a really strategic a part of a well-rounded advertising plan. However you’d be stunned what number of nice content material writers don’t apply this technique. Me included, till not too long ago.

So when you haven’t began repurposing your content material, no time like the current to start out. In case you have been, let me know what techniques you utilize.