15+ methods to phase your electronic mail subscribers

Are you attempting to work out easy methods to phase your electronic mail subscribers? You’ve heard entrepreneurs speak in regards to the significance of segmenting your electronic mail record and sending focused emails, however you aren’t actually certain about how you ought to be segmenting your mailing record. Properly, you might be in the appropriate place. Carry on studying to search out out 15+ methods to phase your electronic mail subscribers.


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Table of Contents

What’s electronic mail segmentation?

E mail segmentation is the place you separate your subscribers in order that quite than sending emails out to yoru entire mailing record you’ll be able to ship an electronic mail out to a sub-section or phase or your mailing record.


Why is electronic mail segmentation essential? 

E mail segmentation permits you to ship extra focused emails. And the extra focused your emails are the happier your subscribers will likely be and the higher your conversion will likely be




1. Buy historical past 

That is one thing that e-commerce companies normally do effectively, however service-based companies not a lot. If somebody in your electronic mail record buys one thing that buy info must be connected to the subscriber.


Having the total buy historical past will mean you can phase in a number of methods reminiscent of by a particular services or products, lifetime worth and frequency of purchases.


2. Present purchasers 

Realizing who your present purchasers are is vital. If you’re sending an electronic mail telling folks to purchase a service you then received’t need to ship that electronic mail to people who find themselves already paying for that service. Having present purchasers correctly tagged means they are often excluded from these emails.


3. Demographics

One other frequent technique to phase your electronic mail subscribers is by demographics. This may very well be age, gender, schooling, job and so on. With demographics there may be quite a lot of info you may ask for, however assume prematurely what info goes to be helpful when creating future emails. For instance, if you’re a cash coach that solely works with ladies they realizing the gender of your subscribers is useful. Nevertheless, if you’re an accountant who works with males, lady and non-binary folks will realizing someones gender actually make a distinction?


4. Geographical location

Realizing the place your subscribers relies may help for quite a lot of causes. You might tailor content material relying on the place on the earth persons are – for instance you would possibly discuss {dollars} when emailing folks within the USA, however kilos when emailing folks int the UK. It may also be very helpful when you resolve to do something in-person. When you’ve received location info you’ll be able to ship emails to folks inside X miles or in that nation.



There’s a lot to contemplate to profit from electronic mail advertising and marketing. It must work with the opposite elements of your advertising and marketing and also you need to get your guarantee you might be benefiting from your broadcast/e-newsletter emails, triggered emails and focused emails.


As an award-winning content material marketer, who does all of my very own advertising and marketing, and a Chartered Marketer with over a decade {of professional} advertising and marketing expertise, I’m make electronic mail advertising and marketing methods that consider the enterprise objectives and different advertising and marketing channels – and make sure you get a technique that leads to gross sales.

And the very best bit is it doesn’t need to take endlessly.  The truth is, I run content material technique days so you will get your electronic mail advertising and marketing technique created in simply someday.

To seek out out extra about my Technique Days click on right here.

Undecided what open is greatest for you? Ebook a free, non-obligation, introduction name right here. 


5. Quiz Outcomes

When you’ve got a quiz for a lead magnet that categorises folks on the finish then not solely can you employ that info to ship an automatic electronic mail sequence as quickly as they’ve completed the quiz, however you should utilize these classes to phase future emails.


6. Lead Magnet 

When you’ve received lead magnets, or freebies, arrange for your enterprise then you’ll be able to just be sure you tag subscribes based mostly on the lead magnets they obtain. Within the first occasion this may mean you can ship an automatic electronic mail sequence following the obtain of the lead magnet. Nevertheless, you too can use that phase sooner or later.


7. Web site behaviour

Relying in your tech arrange you would possibly be capable to phase your electronic mail subscribers based mostly on actions they take in your web site. For instance, you may tag individuals who have visited a sure web page and put them right into a phase you’ll be able to ship additional emails to at a later date.



I take advantage of Kartra for my electronic mail advertising and marketing and completely find it irresistible. The tagging perform makes it tremendous simple to arrange segments and since it’s a one-stop-shop I’m in a position to simply collect knowledge round gross sales, web site behaviour, calls booked , lead magnets downloaded , webinars attended and a lot extra!

And since it’s a one-stop-shop it makes it tremendous simple to scale your on-line enterprise. I’ve written extra about how Kartra may help you scale your on-line enterprise right here. 

And you can try Kartra for free for 14-days by clicking here.


8. E mail Inactivity 

A much bigger electronic mail record isn’t the final word purpose in enterprise. You desire a large, and engaged, electronic mail record. To assist hold your electronic mail record wholesome you’ll be able to phase your electronic mail record based mostly on exercise. For individuals who haven’t been engaged shortly you may then ship a re-engagement electronic mail marketing campaign

You could find out extra about making a re-engagement electronic mail advertising and marketing marketing campaign right here.

9. Birthday

Need to ship your electronic mail subscribers one thing good for his or her birthday? In that case, you’ll must know when it’s. It is a segmentation technique that’s typically utilized by eating places, however it may be utilized in many industries.

10. Pursuits

If your enterprise covers quite a lot of subjects then it is perhaps price discovering out your subscribers pursuits after which sending emails based mostly on that. This may typically be performed stating clearly in your enroll type ‘what would you want to listen to about?’.

11. E mail exercise – clicks 

If you’re directing folks to click on out of your emails to go to gross sales pages, try long-form content material or fill in an software type then tagging these actions will make it easier to create nice segments.

12. E mail engagement – click-through price 

Whereas within the final instance you might be particularly monitoring what hyperlink they clicked now you’re looking at their engagement on a extra basic foundation. If somebody is usually clicking the hyperlink in your emails then you’ll be able to guess that they’re discovering your content material helpful or are very involved in working with you.


13.  Deserted Cart

Technically this can be a web site behaviour however given it’s skill to generate further revenue for your enterprise I felt it deserved it’s personal class. Individuals get distracted. They go to search out their debit or bank card, somebody calls them, their thoughts remembers one thing they had been meant to do – and no matter they’d in basket to purchase from your enterprise is a distant reminiscence.

That’s the place the deserted cart electronic mail is available in. Ship that particular person an electronic mail reminding them of what was of their cart and ask in the event that they’d nonetheless like to purchase it.


14. Didn’t purchase

Not everybody who visits a gross sales web page goes to purchase, however by making a phase of subscribers who go to a gross sales web page, however don’t purchase you’ll assist the long-term success of your enterprise. You possibly can observe up and discover out why somebody didn’t purchase. This sort of market analysis might assist inform what you must embrace in your advertising and marketing sooner or later, how one can change yoru present choices and even create a brand new provide solely.


15. Purchaser Satisfaction Degree

Are you at the moment asking purchasers or clients “On a scale of 0-10, how doubtless is it that you simply’d advocate is to a buddy or colleague?”. Realizing who was very proud of your enterprise and could be completely happy to advocate is nice to know if in case you have, or resolve sooner or later, to arrange a referral or affiliate scheme.

16. Trade

This one is predominantly for B2B companies. When you work with a variety of companies then segmenting through {industry} might be useful. It offers you the choice to do industry-specific electronic mail campaigns sooner or later, however may also mean you can make a small change by having a dynamic content material block the place the testimonials included is from somebody in the identical {industry}.

17. Premium consumers

In enterprise there’s a purchaser for each value level and there can even be some individuals who select the premium or VIP possibility. By monitoring who has purchased these premium choices previously you’ll be able to observe these folks together with your new premium choices

18. VIPs

Each enterprise may have a distinct standards for a VIP. It may very well be somebody with nice electronic mail engagement, somebody who buys rather a lot, somebody who refers rather a lot or somebody who buys the VIP choices. The purpose is who’re the folks that you simply need to deal with particular and have you ever received a phase setup so you’ll be able to simply try this?


That’s it. You now know 15+ methods to phase your emails subscribers.


There’s a lot extra to electronic mail advertising and marketing than setting a e-newsletter to your entire mailing record. By creating an electronic mail segmentation plan and doing the required arrange in your electronic mail service supplier you’ll be able to guarantee you might be constructing electronic mail segments that can mean you can ship focused emails that hold your subscribers completely happy and generate extra gross sales for your enterprise.


Within the feedback, I’d like to know what segmentation concepts you appreciated and are going to make use of in your enterprise.



Because the proprietor of a monetary companies enterprise, there’s a lot you must take into account and juggle to be able to construct a thriving enterprise. I’ve little question that from a monetary perspective you might be assured about working a worthwhile enterprise, however enterprise is extra than simply the financials. You should offer the appropriate companies, on the proper value and have the appropriate advertising and marketing and gross sales course of.

I’m a Chartered Marketer that specialises in supporting monetary companies companies to market and construct companies they love, that helps their long-term monetary wealth, and that change the lives of their purchasers and the world as an entire.

If you’re searching for one-to-one personalised technique, coaching and accountability then my 1:1 enterprise and advertising and marketing mentoring programme click on right here

And to debate your exact wants ebook a free, no-obligation, introduction name to debate your enterprise right here.