18 Finest Content material Creation Instruments That Will Make Creating Content material a Breeze

Wish to appeal to individuals to your small business? It solely takes two phrases: create worth.

On-line, we name something of worth “content material,” and it is available in all types of types. eBooks, webinars, weblog posts, movies, social media threads. In the event that they appeal to potential clients, we name it content material advertising and marketing.

However whereas publishing nice content material can set up your fame, there’s nonetheless one drawback.


Everybody else is creating content material, too. And that noise is getting louder. 54% of businesses plan on growing their content material advertising and marketing budgets in 2023.

How do you stand out? By not stretching your self too skinny. You want instruments and methods to make every bit of content material depend.

Even higher, you’ll be able to leverage each attainable content material creation software to enhance and scale your content material.

Let’s discover the content material writing assistants, analysis, and video creation instruments able to giving your small business an edge:

Content material writing assistant instruments

Content material writing may be time-consuming and difficult. In spite of everything, it looks like everybody has an lively weblog. 

However there are nonetheless alternatives in content material writing. Solely 40% of B2B marketers have a documented content material advertising and marketing technique. And solely 7% extra content material entrepreneurs reported that their content material advertising and marketing generated extra leads than last year

The difficulty isn’t how related your content material writing may be in a world stuffed with blogs, touchdown pages, emails, and eBooks. The query is leverage right this moment’s writing instruments to make sure your content material is simply nearly as good, if not higher.

AWeber AI Writing Assistant for electronic mail

Busy and enterprise share the identical root phrase. It may well get tough to place apart time for a weekly publication—particularly one which continues to develop your viewers with well timed, related content material.

Which is why AWeber affords an AI writing assistant for email

AWeber's AI Writing Assistant content creation tool


Are you a purist who insists on writing your individual emails? You possibly can have AWeber AI do some brainstorming for matters. 

Are you too stretched out on time to put in writing the e-mail, however nonetheless need to domesticate an lively publication neighborhood? Inform AWeber AI what to put in writing and let it take over.

AWeber AI is simple to study with the best prompts. AWeber’s AI electronic mail author may even companion with you, dealing with your analysis whilst you’re lively inside the electronic mail author. 

It really works like a full-time writing assistant, solely with out the full-time costs.

The way it helps

You possibly can cease switching tabs whilst you do your electronic mail analysis, which helps you get every electronic mail carried out extra rapidly. And if you wish to persist with a constant posting schedule whereas feeling burnt out, you should utilize the AI writing assistant to summarize present content material into an electronic mail whereas sustaining your distinctive voice and elegance.

Lean on synthetic intelligence and also you’d be amazed at how a lot content material you’ll be able to create with out added work.

Beginning worth

The AI writing assistant content material creation software program is constructed proper into AWeber, so you’ll be able to entry it as quickly as you’re signed up, even with the free model.


What’s it?

OpenAI’s ChatGPT is an AI chatbot and language studying mannequin. Enter detailed, educational prompts and it may assist with practically something. It’s particularly adept at analysis, writing, and answering brainstorming questions.

ChatGPT example

The way it helps

ChatGPT is content material creation software program that’s solely as useful as the standard of your prompts. One generic request in your half could produce generic outcomes. 

However in the event you can grasp your prompts, ChatGPT can actually impress you.

Use it to assist with publication matters, determine buyer ache factors, and brainstorm concepts for future content material. Inside a couple of seconds, you can have a month’s value of weblog put up concepts.

Beginning worth

ChatGPT is free to use, however with some caveats. Customers on the free model gained’t have precedence entry when demand is excessive. It might run slowly and even be outright unavailable at these instances.

In order for you precedence entry, you’ll be able to unlock it for $20/month.

Headline Analyzer

What’s it?

There are a couple of headline analyzer tools available on the market, they usually all work by the identical logic: your first sentence is your most essential one. Headline Analyzer offers you on the spot suggestions on this sentence. Preserve tweaking till you’ll be able to’t enhance it any extra.

Headline Analyzer tool for creating content

The way it helps

Legendary copywriter David Ogilvy as soon as stated that once you write the headline, you spend 80% of your promoting greenback. 

You could be sitting on the most effective put up you’ve ever written, however nobody will comprehend it in the event that they by no means learn it. A well-written headline will change that.

Spending a couple of moments on a headline analyzer affords fast suggestions, however does one thing extra essential. It forces you to consider your headline and what it guarantees.

Beginning worth

Free to make use of, with the caveat that you simply’re engaged on just one sentence at a time.


What’s it?

Grammarly is an in-browser software for analyzing, proofreading, and double-checking your content material for errors. Improve to a premium model and also you’ll have options to enhance the readability and high quality of your writing. Even higher, you’ll be able to repair errors with only one click on.

True, it’s much less content material creation software program than content material enhancing software program. However it is going to assist guarantee your content material is tight, clear, and simple to know.

Grammarly content creation assistant tool

The way it helps

It’s essentially the most subtle proofreading software available on the market. In the event you’re not assured in your grammar, contemplate it a necessary software. It capabilities like a proofreader in your shoulder, highlighting any mistake in purple. 

Write inside Grammarly, or add Grammarly to Google Docs, and it’ll even proofread as you go.

Beginning worth

You’ve a couple of choices right here. Grammarly is free for fundamental checks. Add it to your browser and it may even make in-email proofreading checks for you.

However perhaps you need one thing extra intensive. Grammarly Enterprise (at $15/person/month) affords full-sentence rewrites you’ll be able to handle with a single click on.

Hemingway App

What’s it?

Hemingway is a free-to-use on-line app checking your sentences for complexity and readability. In the event you rating excessive, unhealthy information. Your writing could be unclear.

The purpose is to attain low if you need crisp, readable, scannable on-line content material. 

Hemingway is an particularly essential software for contemporary electronic mail. Individuals opening a number of emails at a time could solely scan your content material. Hemingway helps you write with them in thoughts.

HemingwayApp example

The way it helps

Hemingway will color-code your writing so you’ll find essentially the most problematic sentences first. Did you write a sentence rated “very onerous to know”? It’ll spotlight it in purple.

You’ll primarily have an on the spot “warmth map” of how powerful your content material is to learn. Deal with solely the onerous sentences, or intention for no color-coded sentences for terribly crisp writing.

Beginning worth

Free to make use of, Hemingway is out there inside any browser set to the best URL.

Content material analysis instruments

With the instruments above, your writing will go easily. Nice. 

However…what do you write about?

It’s the important query of excellent content material. If nobody cares about your matters, it doesn’t matter how good the writing is. That’s why 83% of marketers consider it’s simpler to create higher-quality content material much less usually.

Let’s discover some instruments to assist.


What’s it?

Ahrefs is a set of web optimization instruments designed for higher analysis and insights. You need to use it for thought era. Higher but, use it to determine long-tail key phrases your rivals might need forgotten about.

Higher but, your rivals could not even know about them.

Example of keyword research tool in ahrefs

The way it helps

Ahrefs will make it easier to analyze competitors, audit and optimize your web site, and determine key phrases for content material matters. 

Key phrase instruments are particularly useful right here. You could attempt to get by with free instruments, however these sometimes lack the visitors insights to find out what your viewers actually desires to learn.

Among the many greatest advertising and marketing instruments, Ahrefs has a fame for high quality. So in the event you’re critical about web optimization, it’s a set that you must be paying for.

Beginning worth

Starts at $99 for the fundamental options like its Key phrases Explorer, a Website Audit, and Rank Tracker. Rank Tracker is very helpful for monitoring your progress over time.

What’s it?

Google Developments is a free software for watching the recognition of Google search phrases over the previous few months and even years. You possibly can evaluate pattern knowledge over time. The benefit listed here are the uncommon glimpses into what individuals are Googling, direct from the supply.

Google Trends results for social media

The way it helps

In case your content material isn’t supplying you with the outcomes you need, you might simply be having unhealthy luck. Capitalizing on search tendencies is a possible option to reverse your fortunes.

You can too use Google Developments to match two search phrases over time. This offers you a chook’s-eye view of whether or not sure niches are common sufficient to help a full web optimization technique.

Don’t neglect to “zoom in” to seek out native searches, both. You’ll spot a couple of potential tendencies to area of interest down by demographics and dominate your market.

Beginning worth

Free to make use of: simply head to Google Trends and begin looking out.


What’s it?

Like Ahrefs, SEMrush affords a set of instruments—on this case, over 55 of them. Determine matters, analysis what’s working in your rivals, and even use SEMrush to deal with social media posting with a deliberate schedule.

SEMrush topic research tool

The way it helps

SEMrush is a classy diagnostic software for content material evaluation. 

Wish to uncover new key phrases in your area of interest? Analyze your area’s backlink profile? Run technical web optimization audits to enhance on-site web optimization?

You are able to do all of it right here. You can too monitor your search engine rankings each day, supplying you with insights into which model of content material’s working greatest for you.

Beginning worth

You possibly can strive it at no cost, however instruments like these will price you. You’ll spend $129.95 monthly when you formally join right here. 

That is the “professional” model; “Guru” expands from 5 to fifteen tasks and 500 to 1,500 key phrases at $249.95/month.

Exploding Matters

What’s it?

Keep in mind Google Developments? Inject it with steroids. Now you’ve gotten Exploding Topics, which might help you determine present sizzling tendencies to plan your upcoming content material.

Trend chart for content repurposing from content creation tool Exploding Topics

The way it helps

Exploding Developments affords a broad database throughout a number of classes. They even publish a publication for locating pattern options you would possibly by no means have considered.

Technically, you’ll be able to sit again and let Exploding Developments make these matter options. However in the event you use the software, there are tons of options for figuring out upcoming tendencies and sizzling matters.

Beginning worth

Use Exploding Trends Pro on the Entrepreneur stage at $39/month when billing yearly. This offers you entry to the Exploding Developments database, the weekly tendencies studies, and one person seat.

As ubiquitous because the written phrase is, 91% of consumers want to take a look at visible content material. In the event you don’t supply visible content material in any type, it’s simple to lose out to these rivals who do. 

The web expertise begins on the eyes. Listed below are some instruments that will help you construct that have in your viewers. 


What’s it?

Canva is an internet graphic designer, one thing of an internet model of Adobe Illustrator. Nevertheless it’s not extremely technical. Even novices can create graphics, logos, promotional photographs, and charts.

Showing how to create content in Canva

The way it helps

Since Canva’s free account is so sturdy, it could be one of many most-used apps on the Web. It’s actually true in the event you’re constructing something visible.

Canva succeeds with its intuitive options and pre-built, professional-looking templates. Use them to construct LinkedIn Carousels or infographics and watch your engagement skyrocket.

Beginning worth

Although there’s a lot to do on the free model, you’ll be able to join the professional model for $119.99/year per person


What’s it?

Consider Giphy as Google for Gifs.

Giphy’s database of stickers, animations, and gifs is nice for breaking apart your traditional content material with a contact of silliness. Even higher, you’ll remind individuals there’s a human behind your content material.

GIPHY homepage

The way it helps

Search via Giphy’s database and discover the animations to fit your content material. 

Add some character to interrupt up a long-form weblog put up. Create a meme or two. Add gifs to your publication to maintain individuals entertained.

It doesn’t matter what your content material technique is, you’re ultimately going to want a gif. We will’t say how or when. However you’ll.

Beginning worth

You need to use Giphy at no cost.


What’s it?

DALL-E is an AI text-to-image generator. Consider it as ChatGPT for constructing visible content material. You need to use it so as to add photographs to blogs or movies with out counting on inventory pictures.

Home page for image creation tool DALL-E

The way it helps

The one restrict right here is your creativeness. 

Possibly you need cute photographs to associate with a particular goal demographic in your weblog. Or perhaps you want extra superior branding options. Possibly you’re illustrating an eBook or whitepaper.

Beginning worth

Aside from a free-to-try beta release, it will rely in your use. DALL-E works on a system of credit; the extra credit you buy, the extra photographs you’ll be able to generate.

Based on Synthetic Engineers, you should buy credit at about 13 cents on common. 

In the event you’re not utilizing video, you’re within the minority. 91% of businesses spend money on video advertising and marketing as a software in 2023. However that’s no promise they’re utilizing it proper.


What’s it?

Lumen5 is an online video maker with simple drag-and-drop instruments for social-media-friendly content material. 

In the event you’re already aware of Canva, you’ll be able to consider Lumen5 as an identical software. Straightforward-to-produce movies, no experience required.

Lumen5 home page

The way it helps

Investing in video as soon as required skilled enhancing—or studying the talents your self.

With Lumen5, you don’t need to be knowledgeable to publish movies. The drag-and-drop interface simplifies video manufacturing so you’ll be able to produce extra “at scale.” You possibly can even use AI to assist flip profitable weblog posts into movies.

Beginning worth

$19/month, billed yearly. Which isn’t unhealthy, contemplating Lumen5’s AI can deal with nearly the whole video manufacturing course of itself.


What’s it?

StreamYard is a professional live streaming platform. It doubles as a recording studio so you may get extra out of your stream.

StreamYard video creation tool

The way it helps

If you wish to stay stream solo or carry on company, StreamYard is sort of like your behind-the-scenes manufacturing group. You possibly can even use it to multi-stream to completely different platforms, maximizing your viewers.

Because it all works in-browser, there’s little or no to arrange. So long as you’ve gotten the bodily tools for a stay stream, StreamYard can take over from there.

Beginning worth

It’s free to start, supplying you with speedy entry to its core studio options. “Primary” will run $20/month, unlocking limitless streaming, as much as 10 on-screen individuals, and 50 hours of video stream storage.

Webinars are particularly efficient in B2B advertising and marketing, the place 58% of marketers make use of them as a part of their content material technique.

When that you must go extra in-depth and promote big-ticket companies and merchandise, informative webinars assist promote your clients greater than only a product. They assist promote your data and credibility.


What’s it?

WebinarNinja is an “all-in-one” resolution for producing webinars. It’s nice for coaches, trainers, and consultants. In the event you supply a service the place that you must spotlight your experience, it’s a great platform.

Webinar Ninja home page

The way it helps

Create and publish stay webinars, or construct “evergreen” webinars to behave as lead magnets, signing individuals up in your publication. You can too use WebinarNinja to help stay interplay, taking questions from the stay individuals in your viewers. 

WebinarNinja additionally serves as your cloud internet hosting platform, which means you’ll be able to retailer these evergreen webinars with their service. Document as soon as, and your webinar can proceed to generate leads for years.

Beginning worth

$29/month for basic options, however be mindful this solely affords you a platform for as much as 29 stay attendees. Unlock as much as 100 stay attendees for $99/month.


What’s it?

GoToWebinar is a part of the GoTo software program suite, permitting as much as 3,000 attendees in your webcasts. What’s nice about publishing these webinars is customers can test them out in-browser, with none further downloads.

GoToWebinar home page

The way it helps

In the event you don’t have a extremely technical viewers, GoToWebinar’s options assist simplify the webinar viewing expertise. 

Customers gained’t have to enroll in any complicated companies simply to view your webinar. And you may combine GoToWebinar with different CMS purposes, which helps you handle incoming B2B leads.

Beginning worth

You possibly can strive it at no cost. Or pay $49/month for Lite, which helps you publish the webinar however leaves out superior options like accepting funds from attendees or recording your occasions.

Creating on-line programs

What you probably have a service or education-based enterprise, however end up caught with one-on-one conferences? Digital merchandise like on-line programs can duplicate your time with each obtain.

Previously, incomes cash from instructing and training was all concerning the measurement of your scholar courses. However on-line programs make it easier to construct merchandise with out the extreme work required for every one-on-one session.


What’s it?

Teachable is a platform for promoting digital programs and publishing digital merchandise. Superior options like AI quiz mills give your teachable programs an “interactive” really feel—even with out your presence.

Teachable course creator tool

The way it helps

The beginning-for-free plan means you’ll be able to discover Teachable with out having to place some huge cash down. Use their no-code course builder to assemble your digital merchandise with out superior coding data.

In the event you had been making a ebook, you can give it some thought this manner. Teachable will present the paper, the binding, the duvet, and the flexibility to promote and distribute. All that you must present are the phrases.

Beginning worth

Free to start with transaction fees. However you’ll be able to strive the $39/month model to decrease transaction charges and use customized domains in your teachable programs.


What’s it?

Like Teachable, Thinkific can flip your data right into a repeatable digital product. Construct and promote programs, neighborhood memberships, and monetize your viewers.

Thinkific course creation tool

The way it helps

Thinkific has nifty options for constructing on-line programs, like quizzes and assignments to maintain your college students up to the mark. You can too use the platform to publish stay occasions and instructing, giving your viewers a extra hybrid expertise.

Beginning worth

Free to start with one course, $36/month to publish limitless programs.

Use the most effective content material creation instruments and software program obtainable

Content material may be difficult. It takes data, experience, and ability to create unique thought items your viewers will get pleasure from.

However with the best content material creation instruments, you’d be stunned how a lot much less difficult it’s gotten. And AWeber’s AI writing assistant is a good software that will help you construct an viewers with newsletters—even once you don’t really feel like writing them.

Check out AWeber’s AI writing assistant and observe simply how simple it’s to construct related, partaking content material nowadays.