Social media submit concepts for accountants and bookkeepers

On the lookout for some social media submit concepts for accountants and bookkeepers? Are you an accountant or bookkeeper who’s working your individual enterprise and now finds your self additionally having to be the marketer of your enterprise? In that case, you would possibly end up considering “What ought to I submit on social media?”. Don’t fear I’m right here that can assist you out. Carry on studying to find 18 social media submit concepts for accountants and bookkeepers.


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Table of Contents


1. Reply a Incessantly Requested Query

Are there questions that you’re at all times getting requested? In that case why not create a social media submit answering that query? Should you’ve been that query a number of instances then it’s possible there might be different individuals in your on-line neighborhood who additionally would like to know the reply. And if you happen to’ve taken the time to create a solution to that query they you may at all times direct individuals in that course if you end up requested once more.


2. Import Date Reminders

Should you function in a single nation then there are more likely to be key date reminders that may apply to the vast majority of your viewers. For instance, I’m based mostly in England and the tax 12 months ends on the fifth April. As a enterprise you might create some posts earlier than that deadline reminding people who it’s taking place quickly and what they need to do in preparation.


3. Ideas 

If you need individuals to observe your social media account then you definately’ll have to make sure your account is effective not directly. Offering suggestions is an effective way to do that.


4. Fascinating Info

Know some details that your viewers would discover attention-grabbing – share them!


5. Touch upon latest information (that impacts the financial system as a complete or the area of interest your serve)

An effective way to point out your on-line viewers or neighborhood that you’re up-to-date with what is going on on this planet is to sometimes have posts which might be associated to latest information. This isn’t about creating random posts with a view to ‘newsjack’, however including significant commentary on information that affect your enterprise or your purchasers.


6. Behind-the-scenes

What’s it actually like working an accounting and bookkeeping enterprise? Individuals are nosy and also you’ll be stunned that what you discover boring others will discover attention-grabbing. It’ll additionally assist to humanise your model. You may share your every day work routine or share an image of your workspace.


7. Opinions

If your enterprise is reviewed on a third-party web site like Google or Trustpilot then copy these critiques and share them in your social media accounts. This may be an effective way to share the good work you’ve been doing, but in addition encourage your purchasers (who’re additionally following you) to depart a evaluation too.


8. Share a case examine

Opinions are nice, however to go even additional and present what working together with your accounting or bookkeeping enterprise is like do a case examine. Share details about what it was like earlier than the consumer labored with you, what you helped them with and what the result was.


9. Spotlight a crew member

Should you’ve obtained a crew then spotlight a particular member of a crew. This is likely to be after they’ve executed one thing particular reminiscent of profitable an award and so forth. Otherwise you would possibly determine to spotlight a distinct crew member each month.


10. Share a hyperlink to your e-newsletter enroll type

Do you might have a mailing listing and do you ship out a daily e-newsletter to your mailing listing? In that case, it’s best to encourage your social media followers to affix your mailing listing. Social media is borrowed land and your account can simply be hacked, blocked or deleted. Consequently, constructing a powerful mailing listing ought to be a precedence and you need to be usually reminding individuals to enroll.



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11. Advocate a e book, podcast or different third-party useful resource

If you recognize of a e book, podcast or one thing else that you just suppose could be attention-grabbing and / or useful in your neighborhood share it.


12. Share the enterprise’ mission, function or values

Too usually a enterprise’ mission, function and values seem on a web site and that’s it. Social media is a good place to share that info too. It helps give individuals a better understanding of the why behind the enterprise, and can assist individuals to attach with the enterprise extra.


13. Spotlight a consumer 

Should you’ve obtained purchasers which might be completely happy to be highlighted then share them on-line (particularly the purchasers you’re keen on).


14. Share key factors from a bit of long-form content material

Hopefully the enterprise can be creating long-form content material whether or not that be as a weblog submit, podcast episode or YouTube video. In that case spotlight the important thing factors from that long-form content material and share them in a social media submit with a call-to-action that they’ll discover out much more within the weblog submit, YouTube video or podcast episode.


15. Run a ballot 

If you’re utilizing social media to market your enterprise it’s essential watch out that communication isn’t one-way with you broadcasting message after message. Working a ballot offers your viewers the chance to interact. It will probably assist you get to know your viewers higher and even inform future content material choices.


16. Share particulars of a free obtain or lead magnet

Does your enterprise have a lead magnet or free obtain? In that case, share that on social media. Let individuals know what it’s, the way it will assist and the way they’ll entry it.


17. Awards 

If you’re shortlisted or win an award you’ll want to share that on social media. Don’t consider it as bragging. Let individuals learn about your enterprise achievements.


18. Business Occasions

Should you go to any trade occasions you may share that on social media. You may submit beforehand saying you’ll be there or you may submit afterwards with key learnings or reflections.



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How one can go from having social media submit concepts to having a social media content material plan


As you may see there are many stuff you *COULD* submit on social media and extra selection may end up in extra overwhelm and fewer motion.

To reach advertising your accounting or bookkeeping enterprise on social media it’s essential get the stability of your posts proper, which is the place planning upfront is available in.

Planning upfront will allow you to have the ability to put the proper mixture

I extremely recommending planning the content material in your accountant or bookkeeping enterprise on a month-to-month cycle.

By planning on a month-to-month foundation you’ll have the ability to take a look at the month forward and first plot in all the well timed posts after which afterwards fill the remainder of the spots with every thing else.

Yow will discover out extra about my month-to-month content material planning course of right here. 


And if you happen to aren’t planning your content material upfront for the time being, and you haven’t any concept the place to start out, seize your self a duplicate of my free content material advertising plan workbook by filling in your particulars within the type under.




That’s it. You now have a number of social media submit concepts for accountants and bookkeepers.


Should you had been wanting social media submit concepts earlier than hopefully you aren’t anymore. The fact is there’s a lot you COULD submit about, however in case you are posting on social media to market your enterprise then it’s essential get the stability proper so it’s partaking sufficient to construct an viewers, but in addition has the proper content material to encourage individuals to enroll and grow to be a brand new consumer.


Let me know within the remark what your largest takeaway has been.